Customer Growth & Insights
Monitor active customer trends, track churn and retention rates, and discover peak usage hours to optimize network capacity.
Tracking Customer Growth
Under Analytics → Customers, you can monitor your subscriber base over time:
- Total Registered Customers: Total unique customer profiles created in your workspace.
- Currently Active Customers: Customers with an unexpired plan right now.
- New Signups This Month: First-time customers who joined and purchased a package.
- Customer Retention Rate: Percentage of customers who renew their package within 7 days of expiration.
Peak Usage Hours & Traffic Patterns
Nukta aggregates network session patterns to show you when your network experiences peak demand:
- Hourly Traffic Curve: Discover your network's busiest hours.
- Bandwidth Saturation: Identify when your main internet uplink is nearing full capacity so you can upgrade backhaul lines before buffering occurs.
- Busiest Days: Compare weekday vs weekend usage across your hotspots.
Identifying Churned Customers
A customer who hasn't renewed in 14 or 30 days is considered "at risk" of churning:
- Nukta provides an Inactive Customers list.
- With one click, you can launch a targeted SMS win-back campaign offering a promotional discount to encourage them to reconnect.